Here I am at Darwin Airport, waiting for a two-hour delayed return flight to Melbourne after attending another amazing Public Relations Institute of Australia Conference. Long time, no blog. But plenty of tweeting and Facebooking in the meantime. Why? It’s shorter and sharper and easier to think of short, sweet things to say. But the conference has got me fired up to blog again. I was suprised to learn from Greg Ames of Media Monitors that blogging is pretty much the only means you have left to get your website to the top of King Google.
The conference also got me thinking more about personal brands helping to build corporate brands. I picked “Di From the Y” as ‘toe in the water’ name last year. Now I feel more connected to being “Di From the Y” and ready to be a stronger advocate for the organisation I have worked with, for the past five years. The trick is going to be to encourage more of our people to get on board, blogging and embracing social media, too. Now there’s a challenge to embrace. Get on board, fellow YMCA bloggers!